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        Finding the Flow from Kansai to Kochi

        Shikoku’s many mountains, valleys and proximity to the ocean has made it a hidden gem for rafting, kayaking and canyoning enthusiasts willing to take a step or two further from the Golden Route of Kyoto and Osaka.

        Solace and Giant Salamanders in Akiota

        Just beyond Hiroshima City is a tranquil outdoor destination home to some of Japan's last remaining oosanshouo, the elusive giant salamander.
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        The Oni Trail: Hiking Coastal Kyoto

        The mystical oni is prevalent in Japanese children’s stories, usually as a way to scare kids straight. Adventure Travel Kyoto is shedding a new light on this folklore and developing a new hiking route in the countryside of Kyoto.
    • Summer
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        The World is Our Playground

        The Pasche family has been cycling and living out of a tent in remote corners of the planet for the past 13 years on four continents spanning 50 countries.
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        Adventure Travel World Summit in Hokkaido

        The ATTA will host their first Adventure Travel World Summit in Asia in Hokkaido, Japan. We caught up with ATTA Director Shannon Stowell to find out more about the adventure travel industry and how it continues to grow and evolve.
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        The Sweet Secrets of Brewing Mead

        Wander into the world of mead brewing and find yourself immersed in a fascinating journey spanning centuries and continents.
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        Sea to Table in Yamagata

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    • Autumn
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        CAMP3 Clubhouse in Madarao

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        New Horizons in Shiretoko

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        Silent Resilience

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        Heritage Hunting in Hokkaido

        Travelers venturing beyond Hokkaido's popular winter resorts will discover a land with a rich cultural and natural history, a proud indigenous people and a community striving to preserve their heritage.
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        Getting Dirty in Japan

        “Getting Dirty in Japan” is about getting out of your comfort zone and into some exciting outdoor adventures and destinations in Japan.
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      • Kumano’s Path Less Traveled

        A forgotten pilgrimage trail, ancient power spots and authentic rural communities are waiting to be explored this hiking season on the Iseji Trail. Stretch your legs and tickle your spirit to welcome the green season on one of the Kumano Kodo’s finest routes, minus the crowds.

        Protecting the Sacred Trees of Koya-san

        Within the misty mountains of Japan's Kii Peninsula, Koya-san (Mt. Koya), stands as a sacred realm of tranquility, history, and spiritual significance. This awe-inspiring mountain has been revered for centuries and is home to a unique collection of trees known as the rokuboku, or The Six Trees of Koya-san.
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        Getting Dirty in Japan

        “Getting Dirty in Japan” is about getting out of your comfort zone and into some exciting outdoor adventures and destinations in Japan.
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        Heritage Hunting in Hokka...

        Travelers venturing beyond Hokkaido's popular winter resorts will discover a land with a rich cultural and natural history, a proud indigenous people and a community striving to preserve their heritage.
        getting dirty in japan

        Getting Dirty in Japan

        “Getting Dirty in Japan” is about getting out of your comfort zone and into some exciting outdoor adventures and destinations in Japan.
    • Mountain and Land
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      • getting dirty in japan

        Getting Dirty in Japan

        “Getting Dirty in Japan” is about getting out of your comfort zone and into some exciting outdoor adventures and destinations in Japan.
    • Snow and Ice
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        CAMP3 Clubhouse in Madarao

        Keith Stubbs, a veteran in the snowboard industry, transitioned from rider to coach and instructor trainer for Snowboard Instruction New Zealand. After coaching in various Japanese resorts, he has established a permanent base in Madarao, outlining his plans for the area and future snowboard endeavors.
        shiretoko hokkaido outdoor japan

        New Horizons in Shiretoko

        During another epic powder season, two seasoned winter sports enthusiasts traded their snowboard bags for camera bags and traveled to Eastern Hokkaido to explore the frozen landscape and broaden their winter horizons.
    • Travel
    • Food and Drinks
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        Silent Resilience

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        Winter News and Notes

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        DD4D Brewing

        In nearly e...

Sayonara, Tuna?

How would you feel if tomorrow you went to the market or your favorite sushi shop and there was no bluefin tuna available? What is the reason? Because the biomass is shot and the species is commercially extinct. Believe it or not, this is likely to be a reality in Japan very soon, where more bluefin is consumed than any other country. We all catch tidbits of news regarding the state of tuna fisheries around the globe and how a lack of regulations or illegal fishing coupled with the demand for tuna sushi has led to overfishing.

The species is transoceanic and is taken commercially from many points around the globe, which makes the issue of tuna conservation a global effort. However, Japanese have the biggest stake in the outcome of global conservation efforts, and it is arguable that Japan should take the lead in advocacy for the protection of bluefin tuna. This is not only because 80 percent of the bluefin caught worldwide ends up in Japan, but also because Japanese territorial waters on the Sea of Japan side are the spawning grounds for Pacific bluefin tuna.

In these waters some very unsustainable commercial fishing activities are allowed to take place. Specifically, the repeated use of giant purse seines to scoop up entire shoals of bluefin tuna has led to a sharp decline in not only numbers, but also the size of fish. As the number of spawning fish has declined, there has been an increase in purse seine catches of juvenile fish not even close to sexual maturity. This practice still occurs despite advances in sonar technology, which can actually indicate the approximate size of tuna being targeted.

The most expedient means of protecting Pacific bluefin from extinction would be the implementation and enforcement of regulations by the fisheries agency, which ban the use of purse seines, but the politics and economics surrounding this issue have thus far made the goal of establishing concrete protections elusive at best.

Thus the fate of the species is largely in the hands of Japanese consumers who can demand transparency throughout the supply chain and choose to not buy tuna caught using unsustainable methods.

The time has come for everyone to get informed, discuss the issue and recognize their own agency in protecting bluefin tuna, which we all want to be around for future generations.

Collectively we can make a difference.

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